What is the purpose of consumer marketing?

Consumer marketing is the attempt to sell products or services to their likeliest consumers. A consumer is someone who buys things for a non-commercial purpose, either for themselves or for others. Campaign messaging focuses on both acquiring potential customers and retaining current customers.

What are some examples of consumer markets?

Consumer market examples include products in categories like fast-moving consumer goods and consumer durables. Commercial activities in this market involve individuals purchasing goods and services for personal use. They may purchase electronic items, food and beverages, recreational services, clothing, transportation and financial services.

What is the difference between a consumer market and a business market?

Consumer markets are different from business markets in the sense that in business markets products are sold to different businesses and intermediaries for further sale. Consumer Markets are very important in the marketing ecosystem as it is the place where maximum buying by a customer is done.